Colorado digital marketing – A Closer Look at TikTok

Although TikTok has captured your attention, are you unsure on how to use the platform for your marketing and advertising efforts? It’s a social media network with promise as one of the fastest-growing social media platforms of all time with over 3 billion downloads and counting. Colorado Digital marketing.

This article will look at TikTok’s popularity, who uses it, who TikTokers are, and some excellent campaigns to inspire you.

How well-known is TikTok?

The short-form video app has grown quickly over the past several years as users have flocked to the platform in large numbers to forge fresh connections with their online audiences. Due to its quick growth, TikTok became the highest-grossing app in 2022, and by the end of 2023, it is expected to have 1.8 billion users.

Over a billion people use TikTok regularly. TikTok is now ranked above of LinkedIn, Twitter, Pinterest, and Snapchat in terms of social networking sites (excluding the Chinese counterpart Douyin, which has over 700 million members).

To put this in perspective, consider that TikTok attained the same number of monthly active users in less than three years as Instagram did six years after the latter’s introduction. And it took the better part of four years for Facebook to reach the same monthly active user milestone.

TikTok is popular among marketers because it exemplifies a significant social media trend for young audiences’ creative abilities and teamwork. According to eMarketer, users spend an average of 56 minutes per day using the app because of how quickly it moves forward, keeping them interested for a reasonable amount of time.

According to Sensor Tower, TikTokers use the app for an average of 1.5 hours each day, and according to Search Engine Journal, 37% of users who found something on the platform went out and bought it right away.

Who Is the Owner of TikTok?

In 2014, Musical.ly, an app where users could make and share quick lip-sync videos, gave birth to TikTok.  Before making it available internationally as TikTok in 2017, the Chinese tech startup Bytedance introduced a version of Musical.ly called as Douyin to the Chinese market in 2016.

Bytedance acquired Musical.ly and merged it into TikTok after realizing the platform’s potential, especially for connecting with youthful audiences who are digital natives. In the Chinese market, Bytedance continues to operate Douyin independently.

For what is TikTok well-known?

TikTok refers to itself as the “destination for short-form mobile videos.”

Users can make and post videos that include music, filters, and editing effects, or that feature them dancing or lip-syncing to music. The average length of a video on TikTok is now 10 minutes as of March 2022, an increase from the previous 15 seconds.

Although it has become famous for lip-syncing and dancing competitions, its quick video format is not limited to those activities. TikTok creators use the site to debate difficult topics, promote change, and instruct their viewers in topics ranging from accounting to healthcare. Visit our site for some fantastic social media video ideas if you’re seeking for ideas or to increase your TikTok fan base.

Do you use TikTok?

The majority of TikTok users are young individuals (39 percent are between the ages of 18 and 24), who are typically early adopters of new social media platforms. Many of them have amassed thousands of followers over the past few years because they learned how to use and customize the platform early on to suit their preferences and needs.

When they use the platform, Millennials and Baby Boomers may make fun of themselves for their awkward app usage or the content they create. Many allege that their teenage family members encouraged or inspired them to use the app.

As of May 2023, celebrity chef Gordon Ramsey, for instance, has over 37M followers on TikTok after learning how to use the app for dancing competitions with his daughter Tilly, who is in the Gen-Z age group.

TikTok has a lot of attraction for younger generations, but it also seems to be keeping its audience as they become older.

Over 150 countries provide TikTok, and Asia has the largest penetration, with over one third of users between the ages of 16 and 64 having an account there. With penetration rates ranging from 12 percent in North America to 10 percent in Latin America and Europe, there isn’t much dividing the rest of the world.

Global businesses have acknowledged TikTok’s significance as a crucial platform for connecting with youthful audiences, promoting user-generated content, and collaborating with relevant influencers. On its app, TikTok has seen advertisements from brands like Nike, Skittles, Fenty Beauty, Pepsi, Calvin Klein, Sony, and FIFA, to name a few. Use a tracker tool to find the right influencers if you’re a brand trying to interact with TikTok producers.

Celebrity users of TikTok have greatly increased, including Selena Gomez, Lizzo, Will Smith, Kylie Jenner, and Miley Cyrus.

Remember that TikTok differs from other video networks like Instagram in that it prioritizes authentic content from its creators. The Rock has amassed over 70M followers by releasing sincere videos of him working out, on set, and with his family. Contact Hartcore Media Inc for help with running and managing a business platform on tiktok!