Digital Marketing Longmont – AI and its use for marketing companies

As a digital Marketing Longmont service we’ve covered a wide range of artificial intelligence (AI)-related topics. However, you might be wondering what actions I should do next if I want to include AI into my own digital marketing approach.

While we are unable to advise you on what to do, we can give you instances of how other digital marketers are now utilizing AI in their campaigns.

We’ll examine how businesses are utilizing AI for marketing in this piece. This comprises independent contractors, internal marketers, and digital marketing firms. You might get ideas from these instances as you start to apply AI into your existing marketing plan.

Why Would a Marketing Strategy Use AI?

Use AI in your marketing plan for a variety of reasons. We’ll concentrate on one of the most compelling arguments, automation, since this paper is more concerned with the how than the why.

It sometimes seems like we have an endless list of responsibilities to complete as digital marketers. There is always a new platform for social media trends or a new technique to offer material.

The fact is that without a little assistance, we just can’t strike every target. AI can help in this situation.

Numerous monotonous operations performed by marketers can be automated thanks to AI. everything from arranging meetings and appointments to tracking campaign KPIs and improving the timing and placement of advertising efforts. AI is capable of doing all of that and more for your company with the correct tools.

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We conducted a study of 1,000 digital marketers in the sector to find out how they are utilizing AI. This covered freelancers, in-house marketers, and agency marketers who are now employed in the field of digital marketing in the United States.

The comfort level with these AI tools is probably a factor in many of these replies. Each marketer we spoke with—freelancers, in-house marketers, and agency marketers—had varying degrees of comfort when it came to incorporating AI into their campaigns:

Freelancers:

46.72% of respondents indicated they were at ease incorporating AI into their campaigns.

27.51% claimed to be only marginally uncomfortable.

25.76% claimed they were uneasy.

Internal marketers

39.1% of respondents stated they felt confident using AI in their ads.

33% claimed to be only marginally at ease.

27.9% of respondents reported feeling uneasy Agency marketers:

37% of respondents stated they felt confident incorporating AI into their ads.

34.75% claimed to be only marginally uncomfortable.

27.59% claimed they were uneasy.

In all three situations, more respondents reported feeling at ease than anything else, although there are some differences, with freelancers reporting the highest levels of comfort out of all three groups. This might be the case since a marketer working alone might be the most enthusiastic about the time-saving possibilities of AI technologies and have the lowest entry barriers about the process.