We believed it would be interesting to watch how other marketers are responding because the economy is in a state of flux as a result of inflation picking up steam, rising interest rates, and other uncontrollable events. We weren’t just interested in how American marketers were responding; we also wanted to know what firms of all sizes, in all significant industries, were doing globally. Here is what we discovered, Digital marketing Manitou Springs

SEO

According to a report, 68% of businesses are boosting their SEO budget. The main justification given for this change is that it offers a higher return on investment than sponsored advertising. True, but results take longer to manifest.

11% of respondents stated they would keep spending money on SEO through 2023. The most common explanation for this is because there wasn’t much leeway in their entire marketing budget owing to financial constraints.

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Regarding the 21% who reported a decrease, there were two basic theories as to why.

The first was that SEO wasn’t generating results, and the second was that the marketing team was forced to make budget concessions.

Natural Social Media

32% of businesses intend to increase their budget for organic social media. With the main justification being that you need to be on the major platforms in order to engage with clients and new consumers, 26% of respondents stated they would maintain their spending in its current form. A staggering 42% of respondents indicated that they will cut back as a result of organic reach steadily dropping and organic social media not offering the same ROI as it once did.

Content

83% of businesses are boosting their spending on content creation. The necessity to provide material in a variety of media, particularly video, and the related costs were cited as the top reasons.

8% indicated they would stick to their spending plan. Their inability to spend more was primarily caused by the state of the economy.

And 9% indicated they are cutting back on their content development budget since AI solutions make it easier and more affordable for them to do so.

A.I. Tools

Speaking of AI tools, they are currently all the rage. Many businesses use these APIs, such as GTP-3, Dall-E, and ChatGPT, to build their own solutions or improve the effectiveness of their marketing. especially in the case of earned media.

A startling 98% of respondents claimed they would spend money on AI tools in 2023.

Conclusion

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