Google is updating their Google My Business – changing the name to Google Business Profile. However, many businesses have yet to utilize this incredible tool offered by Google.

Here’s what you need to know about it.

Putting your best foot forward is important when it comes to your business’s internet visibility. More than 15 million changes are made to business profiles every month, so we are aware of how critical it is to adjust as soon as possible to keep your company’s information on Google current and interesting. This includes everything from discussing COVID-19 safety regulations with clients to adding a phone number.

 The Process

The process of updating your Google Business Profile straight from Google products you already use has been made simpler as of today. You can now edit company information, upload photographs, comment to reviews, and publish posts directly from Google Search and Maps.

Make sure you are logged in with the Google account used to authenticate your business before you do anything else. To use these capabilities on Google Maps, just hit your profile photo in the top right corner of the mobile app and choose “Your Business Profile”. You can check up your company on Google Search by name or type in “my business” to update your profile. The “my business” capability is presently only available in English, but it will eventually be available in other languages.

From Search and Maps, update your business profile and interact directly with customers.

They are also introducing more free tools on Google Maps and Search that can be used to better your web presence and assess how your company is doing. Owners and managers of businesses will notice an updated performance page with fresh data on customer interactions. Monthly metrics updates will be provided on this page, which will also develop over the next few months to provide more beneficial information for business owners. All these features will be accessible through an improved merchant interface, which will also provide helpful suggestions on how you can enhance your Google presence, such as filling out your Google Business Profile with more details, responding to recent customer reviews, or using Google Ads to make your company stand out.

The Google My Business website and mobile app can still be used by business owners to update their contact information and maintain customer relationships. Find out more about how to verify your listing here if you are a business owner who has not yet done so.

We’ll keep updating our solutions to be as beneficial as we can as more business owners depend on digital tools to engage with clients and maintain business operations. We’re doing this in several ways, including by developing more practical ways for you to update your business profile and monitor your internet visibility. For a Boost to your Google Business Profile – Contact us directly at 303-951-4500 

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