Top 12 Guidelines to Boost Google My Business Listing

By increasing your visibility in search results, Google My Business makes it simpler for customers to locate the businesses that are most relevant to their requirements. Google My Business is one of the most important elements of local SEO (optimising for local search results) and can help your company or website rank higher. The first thing you see in search results when looking for a service are listings from Google My Business. We’ll offer some advice in this blog post on how to get started with and enhance your Google My Business listing.

1) Join and take control of your listing.

Register and validate your company. There are several ways to validate your company and website. Request a Pin to finish the confirmation procedure, which is given to your address on a postcard. Verify over the phone. Your Google My Business account will require you to enter a special pin. As an alternative, you can use your email to confirm your account. As soon as this is confirmed, Google will acknowledge the validity of your business listing and begin to rank your company higher in the search results.

2) Adding the Correct Business Hours Update your holiday schedule and add your daily business hours.

Making sure clients are aware of your opening and closing times may help you prevent unpleasant situations like a customer traveling to your establishment only to discover it is closed. Opening and closing times tend to change from year to year.

3) Selecting the appropriate category for your company.

One of the most crucial core ranking elements in local SEO is proper category associations. It can be challenging to choose the proper category, especially now that Google no longer permits custom categories, forcing you to choose from a predefined selection. Choose the category that best fits the services offered by your company for the best results, and try to choose no more than two or three of the ten available categories.

4) Include images

Customers will be able to find your company more quickly if you add photos of the exterior and inside of your establishment to your website. They may have seen your business previously and will be able to recognize it. Additionally, it sends a clear and favorable message to potential clients who discover you through search, helping them form a favorable first impression.

5) Include a 360-degree panorama or “virtual tour” of your company.

Another excellent technique to show clients your company and give them the opportunity to experience it before they leave their homes is by using the new 360-degree or virtual tour. Setting the mood before your consumer arrives works incredibly well for establishments like restaurants and hotels.

6) Request evaluations

When using Google My Business, reviews are one of the key ranking elements to take into account. As a wonderful sign of how much trust to place in a business, ask for client reviews and strive to encourage and promote positive ones by doing excellent job. When a customer can read numerous positive evaluations, they may be certain they will receive a decent service. If you spend a lot of money on marketing, getting bad reviews and not monitoring how your company is shown in search rankings can be costly errors.

7) React to the evaluations

A thoughtful, constructive response to a negative review can help your business recover from it by demonstrating to customers that you value their feedback and are constantly looking for ways to improve the customer experience. Getting reviews isn’t the only way to improve your Google My Business listing. Responding to reviews can also increase customer engagement.

8) Utilize the Posts function

“Posts” is a new feature that Google has added to Google My Business. You can use the functionality to make a single post with a picture, an attachment, and an interactive button to add to your Google My Business listing. The’real estate’ you have in the search results can be greatly increased by using this option. Considering that posts normally last a week, be sure to update frequently. The post will remain up until the event’s conclusion if the post type is set to an event.

9) Combine duplicate listings and accounts

There may be multiple listings for the same company when creating a Google My Business account. The best course of action is to claim the other listings, merge them, or delete them so that there is just one listing for your company.

10) Reliable Citations

Google will search citations from various business directories for further information when determining how to rank your company inside the listings. Consistency is the key element that it considers. Make sure that your address and other facts are completely consistent throughout the board if you have listings with Bing or Yelp.

11) Include some services and goods

Make sure you’re using the services and goods offered by Google My Business. This feature, which is still relatively new, enables Google My Business accounts that are suitable to list the services you offer. These keywords can help your company get found for the services you provide. Products is the second feature that lets us post a photo, a pricing image, a title, and a description. Users who view your Google My Business listing can see the products.

12) Add the Correct Attributes

A helpful feature that gives users more information about some of your company’s characteristics is attributes. Are you led by women? Do you have any outside furniture? Your location is it wheelchair accessible? These are the kinds of details that can be provided to assist buyers choose you over your rivals.

These Google My Business listing enhancement suggestions should benefit your company’s local SEO. 

You lack the time necessary to optimize your Google My Business account. To learn more about our Google My Business Accounts Management solution, contact us. 844-787-5577 – Click on the image below to check out our YouTube channel! 

The article was most recently updated on May 23^th 2023