The one thing I’ve learned about blogging over the years is that more traffic doesn’t necessarily equate more revenue. Unless you have a loyal blog audience, it’s rare that you will be able to generate a lot of income because it is hard to convert cold traffic into customers.

So, how do you create a loyal blog audience? Well, it comes down to a few variables. For example, responding to comments will help you build a connection with your readers, who will be more likely to come back more often.

Other elements, such as story telling and having opinions, help as well. Eighty-two percent of people prefer following bloggers that have opinions.