Why Hire a Digital Marketing Agency?

Digital Marketing Can Be Complex

Why hire a digital Marketing Agency when you know your product or service better than anyone else? You are the expert when it comes to your product. Your only issue is, you don’t know how to advertise and spread the word about your product online and through social media. There’s a difference between having a great product and having a successful business. If you’re taking your product online but, know nothing about marketing and advertising said product or service, a digital marketing agency can help.

Business too big?

Once your business starts having the orders come in, it can be stressful to scale your marketing efforts. What most likely will happen as a business grows is that a particular marketing niche is working – perhaps it has worked for months, maybe years – but when the business owner wants to take the business to the next step, they can’t figure out how to achieve that, or they don’t have the time. They don’t know how to best utilize other marketing channels. A digital marketing Agency can help save time and money.

Current Online Digital Marketing Efforts Aren’t working

A big problem we see often is business owners who clearly don’t have the time or hired staff to accomplish a plan that a digital marketing agency could. There are a lot of moving parts involved in digital marketing. Time is money and it’s better for the owner of said business to focus on goals, customer experience, ext. A digital marketing agency can take the advertising to new heights.

Intent isn’t coming through

Perhaps your domain or website was crafted awhile ago and no longer precisely reflects your product or service, or maybe it never did. A website is the meat and potatoes of your business from a digital perspective. You may have an amazing team, a store front like no other, or a kindness centered company goal, but if your domain or website doesn’t have that same vibe, you’re missing a golden opportunity to make a relationship with your clientele.

And not just brand name, most importantly the message in your content. Making sure your values and missions are portrayed on your website and or domain, can give value to your clients through the content. Social media can promote your message and increase your reach. This will be where you can really make an difference getting your message out to your target audience.

Website’s Not Getting Enough Traffic?

Here’s a focal point for many businesses, not getting enough traffic. They have a website, but they aren’t getting the results they want. The explanation of why a business isn’t getting traffic could be a combination of what we have mentioned above. Business owners very often don’t understand how to advertise their businesses online, or simply don’t put in any effort at all. In addition, they lack knowledge about SEO. How to get the attention of their target audience using SEO friendly content. Low website traffic reflects the need for a rock-hard strategy and a real plan to carry out digital marketing campaigns.

Traffic Not Converting?

Are you telling your potential clientele how to connect with you? How to join your email-list? How to buy direct from you? If it’s not east to understand from your website and your use of call-to-actions – that you offer a great product or service resource and want to build a connection with your potential customers, they will not buy, convert to sales. If not entertained or without full knowledge they will leave and likely not return.

What a Digital Marketing Agency can do:

A Digital Marketing Agency will work with you to form the best marketing strategy adjusted to your business needs. Sales, in the form of new emails, follows and likes on social media, and most importantly purchases. A digital marketing agency will thoroughly scan and understand your website to make sense of the gaps in your website, SEO, and calls to action.

Hiring a Digital Marketing Company Expectations:

• Explanation of what you are currently doing and development of a new marketing strategy.
• Creating a target audience
• SEO audit of your website – fix any errors that could prevent Google from crawling and ranking
• Content marketing
• Finding ways for lead generation – social media, ext.
• Analysis and reporting of your website’s traffic and visitor behavior.
• If needed design or re-design your website
• Digital advertising, PPC (pay per click), ext.
• Website design or redesign

Torrey Nagao – Hartcore Media Inc.

Editor’s Note: This article was written on April  24, 2023